aesthetic: womenswear, menswear
items: tops, bottoms, dresses, outerwear
business identity & values: women-owned, adaptive design
Lauren Hansen is the designer behind HART., a label she’s been building since 2014. Now 22 and based in Iowa, Lauren brings meticulous craftsmanship and soulful storytelling to every piece she creates.
For her, fashion is more than clothing—it’s the art we wear to reflect who we are and how we feel. From the details we choose each day to the silhouettes we gravitate toward, Lauren believes what we wear is a powerful, wordless introduction to ourselves.
Her work honors hand construction and embellishment as both a tradition and a rebellion against disposable fashion. Every HART. piece invites you to slow down, see the artistry, and wear something that actually means something. Because when you dress with intention, you become a living canvas—and that’s where the magic starts.
