Sami's love of fashion and curiosity about consumer behavior inspired her to earn degrees in Marketing and Fashion Merchandising from the University of Nebraska-Lincoln. Leveraging the knowledge and experience gained during her time at UNL, she quickly made her mark in Nebraska's fashion community. Sami has embraced various roles in community organizations, businesses, and non-profits, and even launched her own brands to further her mission. She is dedicated to promoting social, economic, and environmental sustainability while helping creatives turn their passions into careers.

Heather has been in the fashion industry as a photographer, stylist, and community organizer for over a decade.  Working closely with national clothing companies, nonprofits, and local designers alike, she has a unique perspective to help guide budding professionals to engage their consumers with all the polish and effectiveness of a high end brand.  After years of experiencing firsthand the impact that buying from independent designers can have, she is focusing her enthusiasm and experience to raise up, support, and connect her community to those passionate about fashion, diversity, and supporting local.

Cora brings 15 years of diverse fashion industry experience to her role at SH. She has extensive knowledge in clothing and jewelry manufacturing, market buying, as well as fashion and product styling. From her personal e-commerce debut in 2015 to managing online platforms for local boutiques and national brands, she has continued to grow in skills and market knowledge. As a both a local designer and a part of the SH team, she has a unique perspective to ensure that both designers and consumers are considered, and is passionate about helping small business owners problem solve and find support to achieve their goals.