aesthetic: youth
items: tops, bottoms
Through his children, founder Jeff Bender learned the importance of representation in the world and the impact that it can have on children's self-expression and confidence. Their family started to explore the apparel industry together, with his kids' insights leading the way.
What began as an idea for leggings has evolved into a full-scale children's apparel company with an unwavering mission: help children feel confident and comfortable in what they wear.
