ShowHaus, at its core, is a brand that values individuality, celebrates self-expression, and uplifts creatives. Co-Founders Sami and Heather took these principles from their own personal guidebooks and imbedded them into the ShowHaus brand.
As with all passion-projects-turned-career, this launch has been brewing inside of our co-founders long before they recognized the opportunity. S+H had taken it upon themselves to support local designers from the moment they knew they could.
Over the years, they have curated their wardrobes to not only reflect their own personal styles, but to reflect the diversity of inspirations that come from immersing oneself into the world of fashion and design. From upcycling to ancient textiles, basic necessities and statement pieces, even runway samples and custom made ensembles, these gals have got it hanging in their closets.
When dreaming up their ideal photoshoot wardrobe, S+H turned to their own closets for inspiration. "Why don't we just use the pieces we've already invested in?" This idea quickly became tangible as they pulled every piece of designer clothing they've accumulated and began building the outfits you see now in the Lookbook and Edits content.
"This approach to styling is what grounded the notion of a seemingly unattainable world -- buying designer clothing -- with real clothes that real people own and wear every day."
Sprinkled throughout the shoot, you'll find countless pieces of clothing (both designer, and not) form S+H's personal closets, punctuated with hero pieces by our featured Hosted Designers. This approach to styling is what grounded the notion of a seemingly unattainable world -- buying designer clothing -- with real clothes that real people own and wear every day.
As you dive deeper into Sami and Heather's personal styles through their Edits and find inspiration through the ShowHaus Fall '24 Lookbook, remember that this brand is rooted in individuality, self-expression, and creativity. S+H use designer clothing as a vehicle to show up authentically in the world through how they dress, and hope that you embrace this way of shopping -- way of life -- too.
xoxo,
